Above & Beyond has launched a new ambient music label called Reflections.
The label will co-exist alongside the Anjunabeats and Anjunadeep labels. “Our two record labels, Anjunabeats and Anjunadeep, were born on the dance floor,” explains the trio of producers. “For over 20 years, these labels have taken us, our music and our artists to dance floors around the world. Anjuna’s third label is our new downtempo and ambient imprint called Reflections, and we’re excited to share it with you,” the announcement reads.
“Reflections was born out of all those moments between the dance floors,” Above & Beyond continues. “The next mornings, the separate nights, the shared journeys along the way. These moments of reflection.
Above & Beyond says the new label will focus on mental health and the role of music in health and well-being.
“Along with the music we’ll be releasing, much of which will be good for sleep, relaxation and focus, we’re also releasing a slew of mood-based mixes,” says Reflections Label Manager Penny Longstaff. “It opens up so many new avenues of who we can reach with music,” she adds.
“It’s a genre in which we have a history and in which we belong”, adds Co-founder of the parent company of the Involved Group label, James Grant. “If you look back on what we did on the Above & Beyond albums, there were always two or three standout downtempo tracks that connected really well.”
“Then with everyone stuck at home, people had that kind of music playing in the background while they were working. Ambient listening became a really big thing. So many things came together to make Let’s brainstorm a good idea at the right time,” Grant continues.
Hotto’s new chill-out album titled Dreams erased will be the first album released under the Reflections imprint. The first release will be Above & Beyond’s new double A-side single, “Morning In Diera / Time Heals”.