The Beauty Health Company Introduces New Digitally Connected HydraFacial Syndeoâ„¢ Delivery System

The launch represents a significant technology upgrade to the existing HydraFacial delivery system, with data collection capabilities for a personalized and connected experience

Long Beach, Calif., – March 7, 2022 — The Beauty Health Company (“BeautyHealth” or the “Company”; NASDAQ: SKIN), a global beauty and health category builder that is leading the charge with its flagship HydraFacialâ„¢ brand, today announced the introduction of HydraFacial Syndeo, a groundbreaking new digitally connected device co-created with our HydraFacialist community to significantly enhance the consumer and provider experience. Syndeo will be available starting today in the US with continued release in other markets in the future.

“As a category builder, we deliver health and beauty experiences every day that reimagine our consumers’ relationship with their skin, and we’re thrilled to launch our next-generation HydraFacial delivery system. Syndeo positions us as a leader in the beauty-health market. , by applying technology and data to optimize the customer experience,” said Andrew Stanleick, President and CEO of BeautyHealth. “Meaning ‘connected’ in Greek, Syndeo is an important step for us in connecting our community of consumers and suppliers, providing a new level of data and insights into preferences and trends for the ultimate personalized experience.”

Built with cloud-based software, the upgraded delivery system combines core HydraFacial processing with digital capabilities to provide the company and providers with key insights and insights. Collecting data allows the Company to better analyze consumer behavior and helps vendors understand their customers’ needs. With this data, vendors can see consumer histories and preferences, allowing them to offer targeted products and experiences personalized to a consumer’s needs. The new system also provides the opportunity to improve consumer engagement through branding and gamification.

“Innovation is a key strategic pillar of our growth, and as we build the future of BeautyHealth with new products and technologies like Syndeo, we are always listening and learning with the aim of strengthening our relationship with our community,” Stanleick continued. . “Syndeo’s connectivity is built on personalized targeting, with the ultimate goal of driving consumer activation and deepening engagement and trust in the BeautyHealth community.”

While staying true to the 3-step HydraFacial experience, the new device is a significant technology upgrade to the brand’s existing delivery system and was created in conjunction with Whipsaw, a design and manufacturing innovation company. product experience, and Omnica Corporation, a leader in medical device development. cabinet, as the new normal for estheticians and providers. Importantly, the new delivery system integrates with a custom LightStim Elipsaâ„¢ LED light therapy device, enabling professional-strength therapeutic light energy in an efficient, hands-free application to give estheticians the freedom to perform other services during use. It can be used seamlessly with HydraFacial Syndeo or alone.

About Beauty Health Company

The Beauty Health Company is a global category building company focused on delivering health and beauty experiences by reinventing our consumers’ relationship with their skin, body and self-confidence. Our flagship brand, HydraFacial, created the hydradermabrasion category using a patented Vortex-Fusion delivery system to cleanse, peel, exfoliate, extract, infuse and hydrate skin with proprietary solutions and serums. HydraFacial offers a non-invasive and accessible experience with a powerful community of estheticians, consumers and partners, connecting medical aesthetics with beauty to democratize and personalize skincare solutions according to age, gender, tone of skin and skin types. HydraFacial is available in over 90 countries with an installed base of 20,399 delivery systems delivering millions of consumer experiences each year. For more information, please visit www.beautyhealth.com.

Forward-looking statements

Certain statements made in this press release are “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates “, “projected, “expects”, “anticipates”, “plans”, “plans”, “intends”, “believes”, “seeks”, “may”, “shall”, “should” , “future”, “proposes” and variations of these similar words or phrases (or negative versions of these words or phrases) are intended to identify forward-looking statements.

These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of The Beauty.

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under the control of Health Company, which could cause actual results to differ materially from those referred to in the forward-looking statements.

Important factors, among others, that could affect actual results or results include the failure to recognize the anticipated benefits of the business combination; the inability to maintain the listing of The Beauty Health Company’s stock on NASDAQ; Beauty Health Company’s ability to manage growth; Beauty Health Company’s ability to execute its business plan; the timing of the launch of Syndeo and the risks and uncertainties regarding market conditions surrounding the launch of Syndeo; failure to realize the benefits expected from the launch of the Syndeo delivery system; potential litigation involving The Beauty Health Company; changes in applicable laws or regulations; the possibility that The Beauty Health Company will be adversely affected by other economic, business and/or competitive factors; and the impact of the continued COVID-19 pandemic on the Company’s business. The Beauty Health Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

contacts

ICR, Inc.

Investors: Dawn Frankfurt, [email protected]

Press: Alecia Pulman, [email protected]

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