The e-learning platform gets an A for its rebranding.

Emile Learning acquired Subject.com this year and renamed it Subject.

Education companies and premium domain names go hand in hand, it seems. Startups like Chalk, Class, and Clever are operating on their exact match .com domain, and now another education platform is following suit.

Founded in 2020 as Emile, the Los Angeles-based startup has begun building what it describes as the Netflix of high school education, where students can watch and interact with high-quality, accredited lessons.

Regardless of location or student status, Emile’s ambition was to provide an education to all who wanted it. The company has gained momentum thanks in part to its high-quality classes and sleek production values.

Emile raised $5.3m across 2 funding rounds in 2021, but the company kicked off in 2022. The company recently announced that it raised $29.4m in Series A funding, with backing of Kleiner Perkins, which has previously invested in Duolingo and Coursera.

Something more notable than Emile’s additional funding is his name change. The company has now moved from Emile to Subject. This move is naturally accompanied by a change of domain.

From its original HiEmile.com, the company moved to the premium domain Subject.com.

According to Whois history, Subject.com was acquired from Abstract Machine Tool, Inc., an information systems development company in Phoenix, Arizona. Whois history suggests that this company may have been the original registrant of Subject.com.

The acquisition appears to have taken place in early January 2022, with a lot of behind-the-scenes planning and development needed to transition the company from HiEmile.com to Subject.com.

For Subject, its website and domain name are essential to its operation. The learning platform developed by Subject is now hosted on Subject.com, with all students accessing courses through Subject.com.

Using Subject.com gives prospective students confidence in the service, its content, and its ability to deliver lessons over a long period of time. This may have been difficult to achieve with its original domain, HiEmile.com.

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