Emma Raducanu will take to the court at Melbourne Park on Tuesday for her Australian Open debut.
The Briton will only compete in her third Grand Slam, having played at Wimbledon, followed by the US Open, where she won the title in sensational fashion.
Raducanu will face American Sloane Stephens in the first round of the Australian Open and there is already a lot of pressure on her shoulders.
After rapidly rising up the global rankings and into the limelight, the brands were eager to work with the new British tennis pioneer.
Raducanu recently signed sponsorship deals with Dior, Evian and Tiffany & Co.
But while she can impress with her accomplishments off the court, the world No. 18 has seen a decline in form since returning from the US Open and is yet to produce the same standard displayed at Flushing Meadows in September.
Many blamed the lull on Raducanu being ‘distracted’ by his newfound fame, to which the star responded by posting a clever ad with Nike to respond to these claims.
The 19-year-old has since addressed her recent defeats personally and admitted she doesn’t see anything as a negative outcome.
“There are still so many areas of my game that I need to develop,” Raducanu told PA New. “Playing these players who have been doing it for a long time or who have more experience on the circuit, they are more used to it.
“I feel like this patch of maybe losing every week, it’s a big step in my development. I think it’s going to make me a stronger and better player in the future because, if they keep showing me what’s wrong, so it’s going to kick in and I’ll learn and get even better.”
The bar has been set astronomically high for Raducanu since she stunned the world with her US Open win. Without dropping a single set, the teenager became the first qualifier in history to win a Grand Slam and ended Britain’s 44-year wait for another women’s champion.
Raducanu was also named Sports Personality of the Year and honored with an MBE for her incredible achievement in New York. But all of this has only raised expectations for the young star, who made his WTA Tour debut just seven months ago.
“Last year one of my goals was to try and qualify here, so to be here in the main draw I think is a big achievement,” she continued.
“This year I just want to take advantage of every time I step onto the court and look back at the end of the year and see an upward trend. I want to look back and be in a better position than I am. started even though I know there are going to be ups and downs.”