PANAMA CITY BEACH, Fla. (WJHG/WECP) — The Panama City Beach Tourism Development Levy raised more than $8 million last July alone. This number is the highest in history.

“This year has been a banner year for us for July collections for the Tourism Development Tax,” said Dan Rowe, executive director of the Bay County Tourist Development Council. “That equates to accommodation revenue.”

Revenue officials say this in turn helps the economy.

“It was by far the busiest month in Panama City Beach’s history,” Rowe said.

The beaches also attract people from all over the United States

“You know what contributes to those big numbers is that it’s a great beach,” Rowe said. “We have the experiences that people across the country enjoy because our brand is ‘Real Fun Beach.’

He said his team is always finding ways to attract more visitors and businesses to the area.

“As we focus, going forward, our current campaign is ‘Make it Yours,'” Rowe said. ‘It’s telling our visitors to experience Panama City Beach the way you want. your place.

Approximately $6 million was approved for the 2023 media and marketing plan at this morning’s meeting to continue this campaign.

The TDC reports that approximately 4.5 million people visit Panama City Beach each year.

They also say that approximately $3 billion in revenue is generated annually in the region.


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